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Beats Music was a subscription-based online music streaming service owned by the Beats Electronics division of Apple, Inc. First developed in 2012 under the name "Daisy", the service combined algorithm-based personalization with expert music suggestions from a variety of sources. The service built upon Beats' existing consumer electronics line, and its 2012 acquisition of the similar service MOG. The service was launched in the United States on January 21, 2014.

Beats Music
Beats Music logo.svg
Type of site
Internet radio, on-demand music
Available in English
Owner Apple, Inc.
Website beatsmusic.com
Registration Required
Launched January 21, 2014; 2 years ago (2014-01-21)
Current status Discontinued; replaced by Apple Music

Beats Music was a subscription-based online music streaming service owned by the Beats Electronics division of Apple, Inc. First developed in 2012 under the name "Daisy", the service combined algorithm-based personalization with expert music suggestions from a variety of sources. The service built upon Beats' existing consumer electronics line, and its 2012 acquisition of the similar service MOG. The service was launched in the United States on January 21, 2014.

Beats Music was acquired by Apple Inc. as part of its purchase of Beats Electronics in May 2014. Beats Music was discontinued concurrent with the launch of Apple Music on June 30, 2015. Subscriptions were migrated to the new service. Beats Music was completely discontinued on November 30, 2015.

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