WikiNow lets you discover the news you care about, follow the topics that matter to you and share your favourite stories with your friends.

© WikiNow

Beats Electronics LLC is a subsidiary of Apple Inc. that produces audio products. Headquartered in Culver City, California, U.S., the company was founded as Beats by Dr. Dre by music producer and rapper Dr. Dre and former Interscope Geffen A&M Records chairman Jimmy Iovine.

Beats Electronics LLC
Formerly called
Beats by Dr. Dre
Subsidiary
Industry
Founded 2006; 10 years ago (2006)
Founders
Headquarters Culver City, California, United States
Area served
Worldwide
Key people
Luke Wood (President)
Matthew Costello (COO)
will.i.am (partner)
Noel Lee (Inventor)
Products
Revenue US$ 1.5 billion (2013)
Number of employees
700 (As of 2014)
Parent HTC
(50.1%; 2010–2012)
Apple Inc. (2014–present)
Website beatsbydre.com

Beats Electronics LLC is a subsidiary of Apple Inc. that produces audio products. Headquartered in Culver City, California, U.S., the company was founded as Beats by Dr. Dre by music producer and rapper Dr. Dre and former Interscope Geffen A&M Records chairman Jimmy Iovine.

The subsidiary's product line is primarily focused on headphones and speakers. Beats' original product line was manufactured in partnership with the AV equipment company Monster Cable Products; following the end of its contract with the company, Beats took further development of its products in-house. In 2014, the company expanded into the online music market with the launch of its subscription-based streaming service, Beats Music.

In 2012 NPD Group reported that Beats' market share was 64% in the U.S for headphones priced higher than $100, and the brand was valued at US$1 billion in September 2013.

For a period, the company was majority-owned by Taiwanese smartphone maker HTC—the company reduced its stake to 25% in 2012, and sold its remaining stake back to the company in 2013; concurrently, Carlyle Group replaced HTC as a minority shareholder, alongside Dr. Dre and Iovine, in late 2013. On August 1, 2014, Apple Inc. acquired Beats for US $3 billion in a cash and stock deal, the largest acquisition in Apple's history.

Inner Peace (Chillhop - Beats - Electronic Mix)

Back to the past. 00:00 Battle Stand - peatu 04:51 Visions - Vanilla 11:38 A night in Delhi - Emilio Merone 17:24 Psychedelic - Evan Colp 19:00 last ~ - Blanco ...

Electronic Music for Studying Concentration | Chill Out Electronic Study Music Instrumental Mix |

2 Hours of the best relaxing electronic music for studying, concentration and focus memory playlist. Relaxing electronic Study Music Mix. It is the perfect soothing ...

The Truth About Beats by Dre!

Everything you need to know about Beats by Dre. Beats Pro vs Audio Technica ATH-M50: http://youtu.be/et_PWifUd1w Beats Audio - Explained: ...

The Game Before The Game : Film Presented by Beats by Dre

Beats by Dr. Dre presents "The Game Before The Game": http://www.thegamebeforethegame.com "Jungle" Jay Z Remix: http://beats.is/JayZrmx Before the goals, ...

Best of Electronic Music - Vol.1 (1 Hour Mix) [Monstercat Release]

Introducing the first album mix from our new Best of Genre Album Series! Support on iTunes: http://bit.ly/boem-itunes Support on Amazon: ...

"Lights out" - Electronic/EDM Type Beat

Purchase | Instant Delivery: http://bit.ly/2fNGmnm EDM/Electronic/Rap type beat Prod by: Vocirus Video Footage: @jayalvarrez If You Like Make Sure To ...