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Alexa Internet, Inc. is a California-based company that provides commercial web traffic data and analytics. It is a wholly owned subsidiary of Amazon.com.

Alexa Internet, Inc.
Alexa-logo.jpg
Screenshots of Alexa internet.PNG
A 2014 screenshot of Alexa.com's home page.
Type of business Wholly owned subsidiary
Type of site
Web traffic and ranking
Available in English
Founded April 1, 1996; 20 years ago (1996-04-01)
Headquarters San Francisco, California, U.S.
Coordinates 37°48′03″N 122°27′23″W / 37.8009°N 122.4565°W / 37.8009; -122.4565Coordinates: 37°48′03″N 122°27′23″W / 37.8009°N 122.4565°W / 37.8009; -122.4565
Owner Amazon.com
President Andrew Ramm
Key people Dave Sherfesee (vice president)
Industry Internet information providers
Products Alexa Web Search (discontinued 2008)
Alexa toolbar
Website www.alexa.com
Alexa rank Decrease2,794 (October 2016)
Registration Optional
Current status Active

Alexa Internet, Inc. is a California-based company that provides commercial web traffic data and analytics. It is a wholly owned subsidiary of Amazon.com.

Founded as an independent company in 1996, Alexa was acquired by Amazon in 1999. Its toolbar collects data on browsing behavior and transmits them to the Alexa website, where they are stored and analyzed, forming the basis for the company's web traffic reporting. According to its website, Alexa provides traffic data, global rankings and other information on 30 million websites, and as of 2015, its website has been visited by over 6.5 million people monthly.

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